BUSINESS SECTORS

Kaisa Culture Sports and Tourism Group is one of China's top 100 real estate enterprises and a listed company in Hong Kong. It is one of the professional groups of Kaisa Group, focusing on the operation of sports venues and theaters. The Group aims to open up the upstream and downstream resources of the cultural industry, to introduce investment, and to hold domestic and foreign heavyweight events and performing arts activities so as to achieve the best balance between the market operation and public service to build the brand of sports venues and theater operations.

As one of the largest private sports venue operators in China, Kaisa Culture Sports and Tourism Group has successfully operated 8 landmark venues that have a total area of 1,200,000 square meters and a total of over 10 billion yuan in Shenzhen, Foshan and Huizhou. Invited by local governments, Kaisa's cultural industries will also land in 1st & 2nd tier cities.

Since 2013, Kaisa Culture Sports and Tourism Group has held more than 400 large-scale events, performing arts and public welfare activities. In addition to continuous help WTA / ATP Shenzhen Open Tournament settle in Longgang, it first brought Midi, Strawberry, Heat Wave, and Ideal music festivals to Shenzhen, also attracted Bayi Men Volleyball, CBA Shenzhen leopard team to its center. Kaisa has first carried out market development of Shenzhen professional tennis, volleyball, large-scale music festivals and other activities, led a large number of enterprises to join the Shenzhen cultural industry business. It is highly praised by government and all sectors of the society, and it has also achieved good social effects and market benefits.

In addition to the active introduction of large-scale cultural and sports activities, Kaisa Culture Sports and Tourism Group's venues are open all the yearround to provide universal fitness services such as ball games and swimming. Theyalso respond to the government's call to open more than 20 days of public fitness for free. So far, the number of people enjoying free reception is more than 260,000. At the same time, its operating venues also guarantee the implementation of more than 30 large-scale urban public welfare activities, attracting 100,000 people to participate for free. Besides, more than 30,000 tickets of large-scale events have been given to medical, sanitation, volunteer groups as a present.

Through supporting upgrading of the venues, Kaisa creates a venue platform conforming to marketization operation, and holds large-scale recreational activities and top sporting events to develop its own IP. In this way, it can master the whole industry chain resources from the venue platform to the content of the competition, from the industry upstream development to the middle and downstream promotion, and to the derivative business operation.